Indian Food Promotion in International Market

Italian cuisine is the most popular worldwide, followed by Chinese, Japanese, Thai, and French, according to a global YouGov research conducted earlier this year by many individuals in 24 countries. Indian cuisine ranked tenth in the study. To make matters worse, it lagged behind even American food, which most Indians consider bland and insipid. Chokhi Dhani is the most well-known Indian restaurant outside of India, and is the best Indian restaurant in Dubai, offering the authentic taste of India in the form of a large variety of dishes in vegetarian cuisine. It is truly the best. This restaurant is allows Indian food to outreach the global market.

 

Even though the Michelin star system is not available in India, there are relatively few restaurants serving Indian food that have earned one, two, or three stars elsewhere in the world. According to the Michelin website, just 11 of the world's 1,048 Michelin-starred restaurants served Indian food in 2018. 57 Japanese restaurants, however, received stars. France alone boasts 600 of the 2,817 restaurants in the world with Michelin stars, followed by Japan and Italy.

 

There can be a problem because there aren't many Indian Restaurants In Dubai as samples and food cannot be marketed remotely, contrary to other services where India has achieved enormous success worldwide. It requires a physical presence. If it's going to appeal to younger people in schools and universities, who typically set new trends, it also needs to be affordable.

 

Additionally, many of the worn-out curries and tikkas that people order and get are modified for a non-Indian taste instead of offering the authentic taste of India. The result is food that is not just flavourless but mostly a caricature. This is how Matador Network writer Matthew Meltzer described his first perception of Indian food: The chicken's upper legs became dubious because of the orange layer of slime covering them. However, it was classified as it looked more like what was left in the sink after I finished doing the dishes. 

That trend has financial justification. Blue-collar workers from India have not relocated varieties to Dubai. These employees are usually the ones that enhance the need for neighbourhood foods. Chinese dining establishments were first developed in Dubai roughly 170 years back, originally offering underprivileged immigrants who had arrived in the country on the mission of employment. In Dubai today, there are more than 5,000 Indian ones. According to readily available information, Indian dining establishments did not start turning up in Dubai until the initial decade, and the its actual surge only started this century.

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